Privacy Policy

Last updated: April 2025

Who we are

This website is operated by Advantology Limited, a company registered in England and Wales (Company No. 16770213), with its registered office at 8 Viceroy House, Mountbatten Business Centre, Millbrook Road, East Southampton, SO15 1HY.

We can be contacted at: hello@advantology.co.uk

What data we collect

When you use our contact form or get in touch with us, we may collect the following information:

  • Your name and job title
  • Your company name and website
  • Your email address and phone number
  • Information you provide about your affiliate programme or business

We also collect standard website analytics data (such as pages visited and time on site) via WordPress.com’s built-in analytics. This data is anonymised and not linked to you personally.

Why we collect it

We use your information to:

  • Respond to your enquiry or request for a free audit
  • Discuss and provide our affiliate marketing services
  • Send you relevant information about our services (only where you have consented)
  • Comply with our legal obligations

Our lawful basis for processing your data is legitimate interests (responding to your enquiry) and, where applicable, consent (for marketing communications).

How long we keep it

We retain your personal data only as long as necessary to fulfil the purpose it was collected for, or as required by law. Enquiry data is typically retained for up to 3 years. If we enter into a client relationship, data is retained for 7 years in line with standard UK business and tax requirements.

Who we share it with

We do not sell your personal data. We may share it with trusted third-party service providers who assist us in operating our business (such as email and CRM tools), under strict data processing agreements. All processors are GDPR-compliant.

We may also disclose your data if required to do so by law.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate data
  • Erase your data (the “right to be forgotten”)
  • Restrict how we process your data
  • Object to processing based on legitimate interests
  • Data portability — receive your data in a commonly used format
  • Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at hello@advantology.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at any time.

Cookies

This website is hosted on WordPress.com and may use cookies for basic functionality and anonymous analytics. We do not use advertising or tracking cookies. You can control cookie settings through your browser.

Changes to this policy

We may update this policy from time to time. The most current version will always be published on this page with the date it was last updated. We encourage you to check back periodically.

Contact us

For any questions about this privacy policy or how we handle your data:

Advantology Limited
8 Viceroy House, Mountbatten Business Centre
Millbrook Road, East Southampton, SO15 1HY
hello@advantology.co.uk